Made to Stick by Chip and Dan Heath
By Champion in : Book Reviews // Apr 27 2010
From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell’s bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford’s business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective …(continued)…
DRiVE by Daniel Pink
By Champion in : Book Reviews // Apr 27 2010
From Publishers Weekly
According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims …(continued)…
Recommended Reading
